As of the 2000s, many publishers have their offices in the district, as well as advertising agencies, and the number of computer- and Web-related start-up companies in the area caused it to be considered part of "Silicon Alley" or "Multimedia Gulch", along with TriBeCa and SoHo.
Birthplace of "Silicon Alley". New York City's home of many tech start-up companies.
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